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In this first of its kind insider’s guide, Yuli Ziv, Style Coalition’s founder, reveals the secrets behind her own online success and that of her network, which represents more than 50 top fashion and beauty bloggers, in partnership with ELLE. You will find practical business advice on how to: - Brand yourself as a top blogger and sought-after influencer - Build valuable relationships with PR companies and brands - Secure invitations to important industry events - Work with advertising networks - Develop new revenue streams - Land spokesperson deals and large scale sponsorships - Position yourself at the forefront of the fashion blogosphere Full of action driven exercises, helpful resources and inspirational chapters by top fashion bloggers What I Wore, College Fashion, Gala Darling, Second City Style and Corporette, the book is packed with all the advice and motivation you need to take your blogging career to the next level! ....read more
Know if you'll hit your targets before pulling the trigger on any marketing plan
More than sixty five percent of new products are commercial failures, and if you compound this with a recession, now more than ever you can't afford to be wrong. In If You Build It Will They Come, business professor and strategy consultant Rob Adams shows you how to make sure you hit your target market before you spend a lot of money. He shows you the fast, systematic and proven approach of performing Market Validation in advance of making a large product investment.
Adams outlines a simple and effective market validation and testing strategy that is proven, giving entrepreneurs and managers the ability to dramatically improve the prospect of product success. He explains how to quickly gather information on competitors, directly interview members of your target market, and figure out what the market really wants to buy, versus what customers say they want.
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Do you remember the days when a mere mention of the word “blog” would split a room in two?
Within a second you could have the nerds and technologically informed silently nodding to themselves and rolling their eyes while the uninitiated blurted out: “HUH? WHAT? A BLOB?!“
Then, unavoidable as the Amen in church, the geeky litany was unrolled: that the word blog was actually a blend of “web-log“ and usually referred to a collection of entries in reverse-chronological which could theoretically consist of text, audio, video and allowed interactivity in the form of comments.
Today, nobody talks like that anymore.
Every child knows what a blog is. Every groundskeeper and aunt from overseas has stumbled over one, before.
And yet, whenever the word blog is mentioned in newspapers and television programs, it is still often treated as if there were invisible quotation marks around it. As if blogs were part of some deeply obscure and terribly unpredictable underworld that were at best approached with caution, at worst avoided as mere swamps of disinformation.
And, to give them some credit: there are these blogs full of political rants, biased to the brim, their contents almost as outrageous as their bad spelling.
Then again, they are just one example of blogging and are in no way representative of the whole spectrum of blogging.
In the same way Victorian poetry and a clumsily translated vaccuum-cleaner manual have not much more in common than being made up of words, also the functions, aesthetics and contents of various blogs can be like day and night.
This book is about one particular approach to blogging, one which I’m fond of calling: The Third Kind (Don’t worry, it doesn’t involve making mountain-shaped models of mud or going on an unpaid alien abduct…, er… holiday.)
This particular approach can be described as follows: building blogs as an attention-infrastructure.
It sounds a bit abstract, doesn't it?
Here are some practical aspects of what an attention-infrastructure can do for you:
- stir up a buzz around your band, brand or business
- attract more customers, fans, sales or sign-ups
- build a reputation
- pave the way for world-domination…
The best about this is that while a consistent blogging campaign can generate the same results (or higher) than an advertising campaign it doesn’t cost anything and it’s not even felt as advertising, because it’s more like a free sample than a coupon.
Now, obviously there are a lot of books and other forms of advice about blogging that promise to get you a such and such figure income per year, etc.
And while, at least on the technical side, they aren’t all wrong, blogging for financial gains is a complete understatement of what a blog can do! This doesn’t mean that a blog can’t also help businesses and individuals make money. A third kind approach to blogging will and should certainly and unmistakably help to ramp up the bacon, so you can focus on other things.
But blogging for dough is like being satisfied with fool’s gold.
The third kind approach to blogging starts where other approaches stop.
It does not just bring quick sales today but has the potential to put anyone’s business on a trajectory of growth and inevitable success in the long haul, if subjected to the right pressure, commitment and quality.
In this book you'll find out how to:
- get a professional blog up and running without any programming experience
- crank out writing that will bring your band, brand or business attention
- build mailing-lists that build themselves
- create buttons and links that actually get clicked
- write irresistible headlines
- come up with a writing schedule that you (and your readers) can actually follow
- use Social Media to make your blog go viral without wasting time and effort
- keep writing when the going gets tough
- capitalize on feedback without falling prey to statistics
- get professional photos for free
- create articles that sell
and much more... ....read more
A refreshed and updated edition of the original and definitive book about corporate blogging.
This is the how-to bible on corporate blogging recommended by best-selling author David Meerman Scott (The New Rules of Marketing and PR, 2nd edition). Writing in a style that Kirkus Reports called smart, witty and accessible, Debbie Weil deconstructs the myth surrounding company blogs (they are boring and pointless) and shows you how to write a compelling blog that will, ultimately, increase sales.
Despite the buzz surrounding Facebook and Twitter, a blog remains the hub of social media marketing. This updated edition explains step-by-step how to start a test blog and sell it to management, 13 ways you can use a blog as a marketing strategy, and everything non-geeks need to know about blogging tools and technology.
- A new preface explains why corporate blogging is not a passing fad: in fact, it’s the home base of an effective social media strategy
- A new section on Twitter explains how it complements, but doesn't replace, a blog
- A revised section clarifies the ROI of blogging
- Updated lists of best-practice corporate, CEO and small business blogs
- Updated bonus resources including the latest Social Media Policies and Guidelines
The Corporate Blogging Book (Updated Edition With a New Preface) is your up-to-date, indispensable guide to creating a compelling company or organizational blog. One that will attract customers and search engines alike, as well as meet business goals.
....read more
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Almost overnight, blogging has become a social, political, and business force to be reckoned with. Your fellow students, workers, and competitors are joining the blogosphereand making money, influencing elections, getting hired, growing market share, and having fun—to the tune of 8,000 new bloggers a day.
Clear Blogging sets out to answer in non-technical terms what blogging has to offer, and why and how you should blog. If you've never read a blog, but you keep hearing that term on the news, Clear Blogging will show you why blogging has shaken up mainstream media, and how a blogger can end up on CNN. If you're just starting to read blogs, Clear Blogging is your native guide to the blogosphere, covering how to get the best, most interesting information with the least amount of time and effort. The main course of Clear Blogging shows what you stand to gain from blogging, and how you can go from your first post to being welcomed aboard the blogospheres A-list.
Whether you're already blogging or you're considering it, you'll want to get a copy of this book because it
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