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Search engine marketing reporting gives the exact picture of your website in search engines. You can implement search engine marketing strategies and take further decisions on the basis of this. Through this you can analyze where your website stands in the World Wide Web and what efforts need to be done to make it more popular in search engines.

Link accrued report gives the position of backlinks, instances and indexed pages of your website in Google, yahoo and msn and other search engines. It also gives position of page rank of the website. On analyzing link accrued reports. You can make strategies for the steps to be taken to increase the back links and instances for website and what should be done to increase page rank. These strategies can be framed from the point of view of all the search engines

Keyword report monitors the ranking of different keywords of your website in major search engines. Some software’s and tools are available on internet to find the keyword position for your website On the basis of these you can take actions on how to increase the keyword rankings of your website in different search engines. If your website is coming in the top of search engine on a particular keyword, then decision needs to be taken on how to make it stable keeping an eye on your competitor sites.

Visitors report mentions the position or status for traffic on your website. On the basis of these report you can generate different search engine marketing strategies. You can measure the visitors in a month, daily visitors, and hourly visitors on your website. This report can be generated from stat counter or Google analytics tools available in the internet. On the basis of these you can make plan on how to increase the visitors on your website. What should be done to generate more queries, more visitors and thus resulting in generating more business leads, sales and profits?

Bid estimates report – On the basis of these you determine the number of hours that can be devoted to a website. And on the basis of these bids and rates for each website is sent to the client.

Directories and Articles – This is the report send to the client regarding in how many directories the website has been submitted out of which how many has given you the due approvals. The article report mentions about the number and titles of articles written till date and submitted to article directories. The format of these reports varies from company to company and according to client’s requirements.

Link building report – this report specified about the link building status of website. With how many websites reciprocal link has been established and how many one way link building been done, it indicates such information.

Thus these reports also assist you in providing the general information regarding what works had been performed in the recent past and what will be done in the near future.

Technorati Tags: Engine, Exact, Marketing, Picture, Promotion, Provides, Reporting, Search, Work

Keyword optimization is one of the most surefire ways of building some reliable traffic for your site. Keyword optimization is usually a way of enriching the content of your pages to fulfill the requests that individuals put in for on search engines. If the request they put in match the keyword son your site, your site will be inside the list of websites that appear that match the search the shopper put in.

The thing about keyword optimization is arranging your pages and finding the keywords that will draw the eye of the search engines. It’s important to either use software specifically found on the web or the power of your brain to think about what it is you are attempting to do with your keywords. If you were in search of information on the actual niche that your website needs to do with, what kinds of searches would you place in in the search engine you always use?

Think about the best way you’ll phrase your words; those are your keywords. The additional times you use your keywords and other associated key phrases that people may put in inside a search engine blank, the greater hits you will get off of the engines like google, increasing your traffic. Using variations of the first key phrase and key words, and secondary keywords and key phrases are important when it comes to proper keyword optimization. This offers your prospective site browser more probability to get in touch with your site based on the keywords they choose to use.

Keyword optimization must also be an accurate representation for the content on your web pages and what you have to offer through your site. The higher your web site ranks in the google search rankings, the more hits you will generate through your page which can only mean more traffic, and ultimately more dollars, for you.

Technorati Tags: Building, Keyword, Optimization, Traffic

The most important part of a successful internet business is totally depending on your ability to automate maximum no. of tasks to increase your productivity.

The operation of an internet website involves many repetitive tasks which can frustrate the most effective business marketing person. There are many software programs which are varied in terms of the tasks they perform to save your time by automating routine and repetitive work.

There are many free software programs available online. One of them is Google Keyword Adwords software program which you can use to ensure your efforts are on right track. A software program gives searches for the past including within one month. Keyword research is the most import part of the websites or blogs and without it many will fall flat and instead of obtaining high rankings they will even loose the current rank also. The main goal of any website is to obtain high rank in a search engine like Google. A software like keyword research helps to automate the task of finding the right keywords, including similarly related keywords for you.

An overview of keyword research software:
Most SEO experts use freely available Google Keyword Software program. There are many keyword rank checker software programs which will give you valuable insight on how your content is ranked by the search engines. Also there are software programs which suggest keywords. Google also provides this information technically in its Google Keyword Software program for Adwords. There are many link analysis software programs available which determine which links are bringing traffic to your website. You can automate this tasks which takes hours of research in this area.

An overview of traffic analyzer software:
Traffic analyzing mainly involves finding out from where traffic is coming and the statistics of your audience. These programs will review traffic of your website and will give you updates on latest trends time to time. This will help you to improve in many areas of SEO. Remember one thing; all the analysis in the world does not guarantee you to improve your website’s rank. This software program will help you analyze data quickly and efficiently to succeed in business.

An overview of article submission software:
There are many programs which can automate submitting to directories task. There are several programs available like WEBCEO which can help you in article submission but they are limited in functionality. For those who are new to internet marketing these are complicated software programs to master.

An overview of new evolution in Internet software:
There are products which creatively gains high page rank and automate backlinks to your website. This is very useful for getting a website indexed by the search engine like Google. This software automates and streamlines the tasks of promoting your website to get a high rank.

Copyright © 2009

Technorati Tags: Automate, many, Overview, Programs, Software, Tasks

Starting an online business is a very large undertaking. The key to making it work for you is getting your name out there and educating your target audience about your product or service. Hundreds of new businesses are popping up every day on the Internet. Your goal is to get yours noticed above everyone else’s. So, how do you do that?

Article marketing offers many advantages for the online business owner. Some of these include:

* The ability to attract search engines and increase your site’s marketability. Search engines determine the value of your site by the number of useful links pointing to it. This is how your site climbs positions in the search engine rankings.

* Promotion through article directories dramatically increases traffic to your website. Your articles are used by other websites, printed in e-zines and featured in newsletters.

* A free method of reaching thousands of buyers interested in the type of product or service you are offering. Once you promote your marketing article on the relevant directories, you are finished with that part of your marketing. The traffic developed through the article directories will continue to grow and you won’t have to do anything else with that article.

* The ability to get many links posted on other sites. Every time a link to your marketing article is posted on another site, you gain the opportunity to reach all of that site’s visitors as prospective customers.

Promote and publish informational articles about your product or service and gain the trust of potential buyers. Through article marketing you have the ability to become an authority on your topic of interest.

How it Works

Online article marketing provides directory publishers with free content. It also provides web-based businesses with free advertising. Promotional articles are written to target certain niche markets. They are then distributed to directories that focus on those markets. This provides business owners with a ready-made audience that already has an interest in the topic.

Readers are allowed to reprint articles from the directories, provided they include the original author’s information box. The result is that your article is now posted on another website, and you gain that site’s traffic.

What makes a good marketing article? Every marketing article must contain key elements. These are:

* Original content

* Quality content

* Relevant keywords

* Marketability to high traffic directories

* Author information leading the visitor to your site

It costs you nothing to submit your articles to these article directories. This means free advertising for your website. It also means increased traffic to your website.

You may also choose to have someone else write your articles for you. For a minimal fee, you can hire a company or individual to create the content for your marketing articles. Using this method, you have invested little financially and have reduced the time you must dedicate to your marketing.

Your Author’s Information Box

A few essential items must be included in the author information box of your marketing article. The following items attract the reader to your site.

* Your name

* A valid link to your website

* USP (Unique Selling Proposition): What makes you and your product or service different from all others?

* A call to action in which you prompt the reader to go to your website

You may choose to include these options as well:

* Your contact information

* A free report: Just as you like free advertising, your customers like to get something free for visiting your site.

* An address to your free E-zine subscription: Offering a free E-zine is another method of attracting potential buyers and gaining credibility in your area of expertise.

One of the most effective tools for promotion and advertising available to you as an Internet business owner is the use of article marketing. With this tool, you can attract your target audience to your website and convince them to purchase your product or service.

Technorati Tags: Advantages, Article, Marketing

You need keywords which are frequently used by web users, yet not in high demand among your competitors. In order to find these keywords, there are many keyword research tools out thee which you can use.

Wordtracker is by far one of the best tools that is available for you when it comes to searching the relevant keywords that you need for your search engine optimization purposes of your website or blogs. Unfortunately this tool comes with a hefty annual or monthly subscription fee. Wordtracker also comes with a free trial tool and you will also have the option to pay a given sum to access the tool for certain duration. Other than Wordtracker, there are other tools including Google AdWords tool and Guidebeam.

Overture’s keyword tool which used to be free and a bit more faster than Wordtracker; in terms of functionality, it was similar to Wordtracker but will not let you know how many other websites are targeting that keyword or key phrase. The tool though was discontinued; the alternative now is Google keyword tool. If you feed in one word, this tool will give you all of the relevant combinations using this word along with the number of searches performed for them. If you entered something which is not being used very much, no results will come up; this tells you that few, if any searches have been done for that word or phrase.

Google Keyword Tool gives you potential keywords for use in your SEO and marketing efforts and gives you the Google statistics on these terms, along with their search engine usage (and trends in the frequency of searches for these terms). Other features of Google Keyword Tool include:

Sorting the results for your chosen keyword by popularity, history in the AdWords program, cost and predicted position.

Simple keyword manipulation, you can select keywords individually or add a large number at once.

Searching for keywords in any URL you specify. The tool can also search on pages linked to or from that URL.

The database of statistics is regularly updated, so that new keywords and key phrases are available as they come up.

Guidebeam guidebeam dotcom is another good keyword tool. Search for a keyword or key phrase and it will also suggest related searches. The statistics it gives for each keyword or phrase is weighted by relevance.

All of these keyword tools can be a great help to those who need to perform keyword research for the purposes of SEO for their own website.

Technorati Tags: Keyword, RESEARCH, Three, Tools

If you are like your neighbor who owns a website, you would like your site to show in the top ten of Google search results. Regrettably, only very few people have the knowledge to actually achieve it. You’ve got to do a number of things in order to be found for keywords associated with your web site. Moreover, taking your time to research the best possible keywords for your site is a significant step on the ladder.

Many webmasters make the slip-up of assuming that a ranking for one generic term related to their website will turn their website into a commercial success. Although that one generic term may supply a good flow of traffic and brand appreciation, this doesn’t imply the visitors to your site will be targeted traffic that will make purchases or even sign up for your newsletter. And the costs of targeting that term will likely tower over your return on investment. You should target various keywords linked with the benefits of your product or the difficulties your product solves. This will not only drive traffic, but also lead to a significant amount of conversion.

The first thing you need to consider is who your prospects are and the benefits they will receive for visiting your website. Do you sell products online? Do you offer services? Is your website more content focused? What would visitors see as their benefit for coming to your web site? By understanding your potential visitors and the reasons they will come to your site you will better focus your efforts on important keywords.

With this in mind, you can now consider the benefit or problem related terms that you believe people will use in searches to find your website. You shouldn’t be satisfied with just one term. This is a snare that many webmasters fall into when they assume that one term will provide enough visitors to maintain their business. And they are taken aback that their business doesn’t increase if they do achieve that ranking. Think about all of the promising phrases and themes of your site, even draw on a thesaurus to locate associated terms. You can also check rival websites for ideas. It can be surprising just what words and phrases your prospective visitors will be using!

Once you have assembled your list of relevant keywords, you’ll need to check some web resources to determine how popular and competitive those terms are. Next, you’ll begin to refine those keywords to be highly targeted to your web site’s purpose.

To start out you’ll determine how widely used your keywords are. This job can be completed using a number of keyword suggestion tools.

Keyword suggestion tools let you know which words and phrases were typed into searches, and the number of searches that were conducted using those terms. Typing a phrase in the tool will return a variety of other phrases that include your keyword, alternative suggestions with a similar meaning and also an estimation of how much traffic each phrase provides per month. These tools can be inconsistent as they query different search engines and the traffic estimations can be imprecise, but they are still helpful for getting a ball park estimate of the number of searches conducted, and for suggesting several words and phrases you may never have thought of targeting.

Google’s AdWords Keyword Tool, located at http://adwords.google.com/select/KeywordToolExternal, is free to use and provides a list of suggested words and phrases as well as the quantity of searches performed on Google.

A similar tool is located at http://www.wordtracker.com. Wordtracker queries the metacrawlers Dogpile and Metacrawler. So the numbers may not be illustrative of what is being searched on the web as a whole. But Wordtracker is still beneficial for suggesting alternative phrases and associated keywords. Wordtracker is not a free resource. Wordtracker offers monthly or annual subscriptions.

Trellian’s KeywordDiscovery at http://www.keyworddiscovery.com is a comparative newcomer to the keyword suggestion marketplace. KeywordDiscovery can query multiple search engines worldwide and produces similar results to Wordtracker as well as other services, but with prices starting at $69.95 per month. You can try this resource for free but you’ll receive only a subset of the results you would receive as a paid member.

Next, you’ll need to find out how competitive your keywords are. Ideally you want to find keywords that have high volume traffic but not many websites contending to rank for that keyword. You can use numerous tricks to determine this. Competitive pages that are optimized for a term will at least have that keyword in the title tag and in anchor text of links pointing to the site. So by going to Google and using the queries entitled:”phrase here” and inanchor:”phrase here”, you can find how many other pages have been optimized for your chosen phrase. The smaller the results for these searches, the less competition there is for the term. For more information about what these Google advanced search operators do, visit http://google.about.com/od/googlepowersearches/Google_Power_Searches.htm.

After using these resources you’ll have a list of keywords that are significantly more targeted than your earliest keywords. These phrases can include breaking your term down by geographical position, or a specific product. You will be able to optimize your website for multiple phrases – remember that search engines index each of your pages and not just websites. That means all of the pages in your site can be found in search engines, which in turn means all of those pages can be optimized for different keywords!

Many people are also optimizing pages for “long tail” keyword phrases. These are very specific multi word phrases that are use infrequently in searches, but are so precise they can end up being the most targeted terms and carry with them higher conversion rates. In order to include long tails phrases you must have a content rich site – the more content you have the more opportunities you have to include obscure terms that can appear somewhere on your site.

So you should now at last have a list of the most desired targeted phrases for your website! It should be clear now that the practice of choosing your terms isn’t something that can be considered quickly. There is a lot of work to do if you seek to optimize the ability of your website to draw organic search traffic. With your final list you will now be ready to optimize your pages to be found for those words and phrases, but that is a new subject.

Technorati Tags: Best, Choosing, keywords, Steer, Traffic, Website

With permission from the Google AdWords Guide: Novice to Expert to Superhuman – http://www.AdwordsCampaign.net

1. RELEVANCE

    A primary aim is to reduce your cost per click (CPC). Google will favour you with a low cost per click if you master the concept of relevance. If you don’t, your pay-per-click rate will be high, your profits will suffer, your campaigns will probably fail, and your competitors will beat you.

    Google is the undisputed leader (by far) among search engines because it provides searchers with results more relevant than those of any other. When a surfer types in a search term, Google’s complex algorithm returns pages that match closely the words searched for.

    Google applies the same principle to AdWords advertisements. Ads that are more relevant than others are given preferential treatment. Less relevant ads are allowed to compete, but they are penalized by a high cost per click.

    Google AdWords employs two distinct modes of measurement of relevance: A. Robot; B. Human.

    A. An automated program compares the search term not only to your advertisement text, but also to the keywords in its Ad Group, to the URL of the specified landing page and even to the textual content of the landing page itself, to determine how relevant these components are to each other. If all four are tightly integrated with the search term, you’ll pay a very low cost per click — perhaps only 5 cents — and still command a high position on Google’s first page. Any component that does not match the search term closely causes the CPC to rise, perhaps even by a factor of a hundred!

    B. Every time Google displays your ad, it records the fact. This is known as an “impression”. If a surfer clicks on the ad, Google records that also, and divides the number of clicks by the number of impressions. The result gives your ad a “click-through” rate (CTR). A similar calculation is made for your keywords that appear in the search term, to give them their own click-through rate. Google AdWords assumes that, if a human clicks on your ad, it is probably relevant to the search term typed in.

    As your CTR rises, so do your keywords’ Quality Scores, and, as more and more keywords’ Quality Scores rise, so does the Quality Score of the entire Ad Group. The higher the Quality Score is, the lower will be the cost per click. Conversely, the fewer clicks your ad gets whenever it’s displayed, the lower your Quality Score and the higher your cost per click will be.

How to Increase Relevance of the 4 Components (keywords, ad text, URL, landing page)

If you create a campaign manually (rather than by “brute force” means), use only one keyword phrase per Ad Group, e.g., “adwords guide”, and specify exact match initially. Once the Ad Group’s Quality Score has increased, expand it to phrase match also, to capture phrases such as “online adwords guide” and “adwords guide for beginners”. (To specify broad match, to capture search terms like “adwords online guide” and “guide to adwords”, is impractical unless you use “brute force” software.)

Use the precise keyword phrase in the heading of the Ad Variation, and sprinkle the keywords in the two description lines.

Use the keyword phrase, hyphenated or unhyphenated, in the display URL, e.g., “/adwords-guide” or “/AdWordsGuide”. Not only does Google’s robot consider it relevant, but humans do, too, and are more likely to click on the ad.

Use the keyword phrase, hyphenated or unhyphenated, in the destination URL of the landing page, e.g., “/adwords-guide.html” or “/AdWordsGuide.htm”.

If possible, register domain names, both hyphenated and unhyphenated, containing the keyword phrase. Use the hyphenated one in the display and destination URLs, and redirect the unhyphenated one to the hyphenated one for other promotion purposes.

Use the keywords in the landing page content as follows:
– The precise keyword phrase in the

Technorati Tags: Adwords, Google, Part, Relevance, Strategy

Copyright (c) 2009 Pete Moore

Internet marketers and webmasters have always had a love/ hate relationship with Google. Whatever you think of them they do provide website owners with some great market research tools.

No matter what market you are in or plan to be in, you will find these free tools provided by Google very useful when researching your market. You should be researching your market constantly, NOT just when your setting up your site. The internet is ever changing and if you’re not keeping up with those changes you will be left behind.

Market Research Tool 1 – Related Searches And Wonder Wheel

When you start typing in the main Google search box you should see a drop down box appear giving you some alternative search terms related to the word you typed. Note these phrases down in a notepad file or write them on a piece of paper. They will be useful as you part of your keyword list used in the next tool. You will also see more related search phrases after you click search, scroll to the bottom of the results page you will see “searches related to:” note down any new phrases shown there.

Recently Google has released Wonder Wheel which is also a related keywords tool but is shown in a mind map format. You can also click on the related phrases to find more useful search terms. To access wonder wheel: enter your keyword in the standard search screen, then at the top of the results on the left you should see a show options link. Select that and it will reveal a menu, near the bottom of the menu you should see wonder wheel.

Market Research Tool 2 – Adwords Keyword Tool

We all know how important keywords and search phrases are, let’s face it it’s what drives the internet. Google have provided us with a tool that tells you what keywords and phrases people are using to find what they are looking for. You are able to search an individual country, more than one if you hold down the ctrl key on your keyboard as you select or all countries.

The adwords tool is now more valuable due to the fact it shows actual search numbers. Previously you only had a green bar to indicate how much traffic the search term received. You can also see how competitive each keyword is amongst adword advertisers, showing us which keywords are commercially viable.

Market Research Tool 3 – Google Trends

Now we have an idea what keywords our market are using you can use the trends tool to check the history of that keyword / phrase. Google trends supplies data for the last 5 years giving you an idea if the search term is consistent. We can also see if the search term is popular at a certain times of year also known as a seasonal keywords.

Another important function of trends is the section that tells us what countries, cities and language the keyword is most popular, very useful if we are targeting particular countries or even cities. Market Research Tool 4 – Google Alerts

Alerts is underused by webmasters. If you want to stay in touch with what’s hot in your market you can, by using Google alerts. All you have to do is enter the most popular phrases in your market Google will then send you links via email depending on what type you select.

The types are news, web, blogs, video and groups if you would like a mix of all you can select comprehensive. You can decide how often you want to be updated by selecting either: as it happens, once a day or once a week. I hope you can see how powerful this is if you want to be seen as an authority in your market. Market Research Tool 5 – Google Websearch

Last we have Googles standard web search which is not standard in my eyes it tells us lots of information if we know what to look for. Search Engine Optimization (SEO) is an important part of running a website. By performing a search of your market keywords Google will tell you what type of content it sees as important.

If you see videos, blogs or images this gives us another way to reach the top 10 of Google. If you see web 2.0 style sites such as digg that could be another avenue. If there are adword ads on the right side of the screen that tells us the market is commercially viable and more importantly that the keyword we entered is good enough to pay for especially if there are 10 ads or more.

As you can see even if you don’t have money to buy the latest tools. I have shown you there is a way to get some very important information using free tools from google, are you starting to love them now.

Thanks for reading.

Technorati Tags: Google, Market, Researching, Tools

Google are now inviting AdWords advertisers to trial their new keyword selection tool. But, is the new tool any good?

Where To Find The New Keyword Selection Tool

For once, everybody can trial Google’s new keyword tool rather than just a select few. To take part in the trial, log into your AdWords account and click on the “Opportunities” tab.

Scroll down the left side of your browser and find the “Tools” box. Within the box click on the “Keyword Tool” link to show the exisiting keyword selection tool. At the top of the page will be a link inviting you to “take a look at the new keyword tool”. Click on this link to start your trial.

What’s New In The New Google AdWords Keyword Selection Tool?

The first change you’re likely to notice is the “categories” tree.

This tree lists major niches like “finance”, “home & kitchenware” and “food”. Clicking on the “+” symbol to the left of a category shows sub-niches within the main niche.

Select the niche that describes your business and Google will reveal a long list of keywords to choose from and use in your AdWords campaign.

With your keyword suggestions, you get the familiar information we’re all used to like competition levels, estimated costs, local & global search volumes.

New features include a trend graph that shows a keywords popularity over time. You can now tell if your keywords popularity is long term, seasonal or just a flash in the pan.

If you feel the need for more information about your keywords, additional columns can be added to the standard layout to reveal even more statistics. These include estimates on a keywords click-through-rate, ad position, impressions and cost. These should all be very familiar stats to regular users of Google’s Traffic Estimator tool.

Advanced Options

Not quite as obvious, but definitely as useful as the “categories” feature is the “Advanced Options” link. Clicking on this link reveals constraints you can place on your keyword statistics to get an even more realistic view of the performance you can expect from them.

One very useful feature is that you can now restrict your results by geographical location and language. You can also investigate the effect that different ‘max cpc’ and ‘daily budget’ limits will have on your keywords performance.

Another very interesting new feature is the ability to filter your results based on criteria that you define. For example, you could have the tool show you only those keywords that provide more than 1000 impressions in a month or for which you could obtain a top 3 position for your particular budget constraints.

Is This Tool More Complicated Than It Needs To Be?

The new AdWords Keyword Selection Tool certainly provides AdWords advertisers with a very comprehensive view of how your keywords might perform. And I’m sure the seasoned AdWords expert will get hours of enjoyment looking at potential keywords for their campaign from every angle imaginable.

However, for those that are very new to AdWords, this tool is going to seem very complicated and the results it provides will be hard to fully understand. Many new advertisers are going to be tempted to select an even bigger list of keyword suggestions and add them to their campaign without really doing any proper research on their value.

If you’re thinking that this is going to be good news for Google’s bank balance, then you’re probably right. They’ll probably make lots of extra cash from all the additional keywords these types of advertisers will select. But, maybe not so good for the advertiser who may not see a corresponding rise in sales.

Technorati Tags: Adwords, Keyword, Like, Tool, Trial, Would

The world of search engine optimisation may in some ways seem hit or miss but while there are many ways in which to carry out search engine optimisation there are certain general rules that will apply to any website. These golden rules are applicable across the board and should form the core of any search engine optimisation campaign. By remembering these three factors you should be able to see your rankings increase. While this is no way a complete guide to SEO, it gives a good starting point to optimising your website.

The first rule or commandment in search engine optimisation industry is content, content, content. The general application that ‘content is king’ is a truism if you want to see increased rankings. The important fact to remember that any content on your website should ultimately be relevant and also high quality; a general rule of thumb is to create around four hundred words per page to ensure the search engines deem your pages worth reading. Spiders love lengthy strips of content and articles that increase the relevancy of your site. This is increasingly the case in the optimisation industry; the way in which search engine algorithms seem to be going is towards semantic methods of search, hence content is of prime importance.

The content on your website should also be up to date, by constantly adding to your website you give search engines cause to constantly come in and check your content, this can increase your rankings efficiently. It shows the search engine spiders that your website is an ongoing work, a quality site that is striving to be a valuable resource. Try and include keywords in your content but do not make this the ultimate goal, stuffing a page with keywords will in effect harm rankings and look spammy in the eyes of the search engines. Keyword density is hard to judge as the goalposts are almost constantly changed by the search engine developers, an efficient optimisation team should be able to keep abreast of developments and respond effectively.

Secondly, link popularity should be a major concern when planning an optimisation strategy. A lot of search engines see links as a determining factor when listing and ranking websites. This can be considered especially true with Google which uses the number of links a particular site has to give it a page rank. This page rank is also dependent upon the quality of these links, if your links are relevant and of a high quality, rankings will undoubtedly follow. The assumption on the part of the search engine algorithms is that if a high quality site is linking to yours, your site will also be of a similar quality. As a conjunct to this, it is important that your website be easily navigable, by including a site map and ensuring everything is accessible with around three clicks you will be more appealing to search engine spiders.

Finally there is the Meta information that your site contains. These predominantly come in three parts, that of title, description and keywords. The title bears the most importance and should include phrases and words that may attract people to your website. Subsequently the description, as the first visible information that human users will see should also be distinctive and well written to attract custom. The keywords Meta tag has less importance but should still be included.

While these three rules are in no way an all encompassing approach to search engine optimisation they are a good point to begin from. By getting these fundamentals right it is possible to create a site that has the potential to become a page topper. While nothing can guarantee a top position, these three general rules should form an essential part of your optimisation campaign.

Technorati Tags: Engine, Golden, Optimisation, Rules, Search, Three